Behavior patterns are generally unwritten and constantly changing.
There are considerable differences between social and personal values.
Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
Social rules regarding dating vary considerably according to variables such as country, social class, race, religion, age, sexual orientation and gender.
With the use of modern technology, people can date via telephone or computer or meet in person.
Dating may also involve two or more people who have already decided that they share romantic or sexual feelings toward each other.
From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.
It is a form of courtship, consisting of social activities done by the couple, either alone or with others.Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.